6 Benefits of Local Directory Listing No One Should Miss
“Local directory listing helps business to gain more exposure to local customers. This listing is an integral part of local SEO. Here are some benefits and facts & figures on local directory listing.”
By KEEON MINORS
At a time when everyone is staying at home as much as possible, and going digital has become a trend, it is easy to forget one of the most important sources of revenue for businesses, i.e., the local market.
According to GoGulf, 46% of the Google search is done for local information. But, how can you reach this huge amount of potential prospects without doing local SEO properly?
In simple words, it is not possible. And, joining into local directory listing can be the best step to start local SEO. But why?
In this article, I’ll discuss 6 proven benefits of joining a local directory listing that you shouldn’t miss and some authentic facts and figures, and suggestions on the best local directory listing services.
Excited? Buckle up. Here we go.
1. Boost your online presence
A local company should have one primary purpose: to reach as many prospective customers as you can. Search engine optimization strategies, such as listings in online local directories, play an important role in attaining it. Greater online visibility contributes to higher traffic, in addition to more in-person visits into the storefronts.
Another benefit that locally listed companies get when a client asks Google to get a local business via voice search is that Google will not show the businesses that are not listed in online local directories.
A bonus that locally listed businesses can enjoy is an automatic increase in search results appearance. Instead of just pulling information regarding the company from several areas (i.e., Facebook, site, sites, etc.), search engines will trust the list’s data.
This helps the company with consistency throughout the net, which may create a greater ranking in SERPs while validating trust with search engines.
2. It saves money
Business doesn’t only mean reach out to more people or to earn more revenue. Investing in the proper place and reaching out to the right prospect can go a long way by converting prospects to consumers and increasing the retention ratio.
Local directory listing is one of the best ways to do this effectively. If people search for any local solutions in search engines, like Google, how can they find a business that is not listed in the local directory?
Being listed in the local directory increases your brand exposure to the right prospect and reduces the risk of reaching to wrong people, saving precious marketing budget.
3. Receive trustworthy customer reviews
According to BrightLocal, a prospective buyer read an average of 10 online reviews until he/she believes that he/she can trust a local small business. If a local company is not found on any internet directories or review websites, from where these trustworthy reviews will come?
By offering internet users the opportunity to leave honest feedback, local companies can significantly boost their client retention. Moreover, the company can react to negative and positive reviews, which will help to prove its standing on various review websites. BrightLocal also disclosed that 89% of consumers read local companies’ replies to testimonials, so it is not only the customer’s opinions. What an assurance!!!
What’s more, customers will probably go over local companies in their social media networks, such as Facebook and Instagram. Having an online listing makes it simpler for companies to have shared across social networking, which raises their accessibility to prospective clients and their back linked profiles.
4. Give your local SEO a boost
The more places that your company is listed, the better it’ll be for your business. Anyone who does SEO understands that many elements determine how effective your search engine optimization strategy will be.
Using accurate and consistent business information throughout the internet is among the essential things in organic search positions.
The greater variety of inbound links (mentions your company) to your site, the more it will increase your rank in the search results. It sends a message to search engines that your company is credible and legitimate.
5. Will give your site traffic a boost
Posting a link to a local company directory will help to increase local visitors to your site.
Local business directories help companies with increased exposure to potential clients and markets that you might find challenging to target.
Not only do online directories supply your site with increased traffic, but it also ensures that you’re attracting high-value traffic.
Being able to understand your business’s specialization, whether it’s mechanical contracting, area plumbing, or any other services, will help interested high converting prospects find your site easily.
6. Connecting with the customer becomes faster
When a business is listed on a local directory, it has become a lot easier for prospective local customers to locate it. If you’re consistent with finding the best directories, posting your site information on it, then the advantages you will get over rivals multiplies.
For example, the demand for a construction or land service business is highly localized and most of the time unpredictable. People may look for them due to weather-related issues or losses.
Being present on the internet and having contact info readily available can help prospects find your business much quicker. Do not make it hard for people of your city or town to find you.
Being listed in the local directory will help Google to show your site to local users. If you have a fantastic portfolio, you can present it quickly and cost-effectively.
So, where to get the best listing service?
After reading all these benefits of being listed in the local directory listing, you may be wondering, “How on earth I was not aware of this!” (if you are not listed already). Or, you may be wondering where to get the best local listing service provider? Worry not, my friend. I’ve got your back.
For local listing in Bermuda, I can’t recommend We Are Bermuda Directory enough!
Of course I am bias because we created it! 😀
With over 6 years of experience and more 30,000 worldwide satisfied followers, the company ensures our clients get the best possible service in the digital marketing arena.
Some of the top-notch services we provide are as follows:
• Professional media and content creation.
• Website and mobile app development.
• Online advertising and SEO campaigns.
So, if you are a local business, in Bermuda, with small capital or a large company looking for the best ways to penetrate the local market efficiently, now you have the secret weapon, my friend. It’s time to tackle this mysterious local SEO—best of luck.